Use sentence case for all headings, phrases, and button labels. When used in a sentence, surround with single quote marks ( Click ‘Borrow ICX’. ).
Avoid creating unnecessary proper nouns. Instead, describe the thing/behavior.
Avoid decorative punctuation like exclamation marks ( ! ), except when used sparingly on Twitter and Telegram.
Avoid the 🚀 emoji, talking about impact to the ICX price, and over-hyping financial returns.
Style and usage
airdrip. Not airdrop. Delegated ICX holders can claim free Omm Tokens every week through the ICON community airdrip initiative.
ICON blockchain. Use when it’s not clear that ICON is a blockchain, or to get an SEO boost. See also ICON Network.
ICON Network. The official name of the blockchain, to be used in all contexts except when “ICON” alone is sufficient for clarity, or when it’s not clear that ICON is a blockchain (in which case, “ICON blockchain” is more appropriate).
IUSDC. ICON USD Coin. Not iUSDC.
Omm. The name of the protocol. Not OMM, Open Money Market, or Omm Finance. Pronounced “Ommm”, not “Oh em em”. See also Omm Tokens.
Preferred: Earn a passive income with Omm.
Acceptable: Borrow assets from Omm, an open money market.
Avoid: Borrow assets from OMM. Use Open Money Market to borrow assets.
Omm Tokens – The governance token for the Omm protocol. Its ticker is OMM. Use Omm Tokens unless you need to clarify the ticker, in which case, use OMM or OMM tokens.
Prefer pronouncing as "Omm”, but okay to use "Oh em em" when clarity re: the specific letters is required.